However, you can’t just write ANY book. You need to strategically design your book to attract the right kind of leads and clients to your business. Where should you start? Consider the following three steps.

1. Fill a Need in Your Market
If you want to write a business book, then the first step is to figure out what need you will fill. Like all products that are invented to satisfy some useful purpose, your book should offer a new process or solve a problem in your readers’ lives. So think about it: what does your market need and want? What solutions can you offer them? What can you show them that will make their lives easier? Figure this out, and you’ve got the foundation for a successful business book.

2. Develop Your Process
Once you know what solution you will offer your book’s readers, you need to distill that down into steps or a process that they can apply on their own. Although you may not realize it, you probably use the same process, or explain the same concepts, with all your clients. To get this process down on paper so readers can use it, start by listing all the steps. What do your readers need to know (or do) first? What step comes next? What actions will take them from the place they are now to the place where they need to be? Each of these main steps should have sub-steps, which can then be grouped together into chapters. By putting all these pieces together, your book’s structure should start to develop.

3. Sell the Benefits
With your steps in place, you need to look for the big-picture benefits this process helps your target market achieve. What goal will your readers reach if they implement the strategies provided in your book? How will their lives ultimately improve? What deep human need does your book help fill? The answers to these questions are the benefits. These are the things people want that you can provide. And these benefits are what will sell your book. Keep this in mind as you’re writing your book, and your readers will find it irresistible.

Business by the Book
Writing a book is an excellent way to expand your influence, create new leads, and generate new income in your business. And writing the perfect book for your market starts with identifying a need, developing your process, and then communicating the benefits of your solutions. When you use these three steps for designing your book as the ultimate marketing tool, your market will hear your message loud and clear-and they’ll only want to buy from you!

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• Blank book style with plain page design.
• Cover Style: Hard cover
• Measures approx. 3.5 x 5.5 inches (Thickness- 1/2 “),(Book Weight-5 oz )
• 192 Off White blank paper pages (96 leaves) Acid free
• Elastic closure and an expandable inner note holder.

This long-standing tradition was continued by writer-traveller Bruce Chatwin who used to buy his moleskines at an old Paris stationery shop in Rue de l’Ancienne Comedie where he would always stock up before embarking on one of his journeys. Over the years he had developed a veritable ritual. Before using them he would in fact number the pages, writing on the inside his name and at least two addresses across the world, and a message promising a reward for anyone finding and returning the notebook in case of it being lost. He even suggested this method to his friend Luis Sepulveda, when he gave him a precious moleskine as a present for a journey they were planning to undertake together in Patagonia. And there was no doubt as to how precious it was, given that at the time even the last moleskine manufacturer, a small family-run firm of Tours, had discontinued production in 1986. ‘Le vrai moleskine n’est plus’ was the short and curt statement of the owner of the stationery shop where Chatwin had ordered one hundred before leaving for Australia. Despite having literally swept up all the Moleskines he could find, they were not enough. Now, the moleskine is back again. This silent and discreet keeper of an extraordinary tradition, which has been missing for years, has set out again on its journey. A witness to contemporary nomadism, it can once again pass from one pocket to another to continue the adventure. The sequel still waits to be written and its blank pages are ready to tell the story.