Posted by on Sep 2, 2010 in
Article Writer Whether you have hired an article writer or are acting as your own writer in building a website, you should ask yourself four pertinent questions.
1. Is this article writer experienced?
It’s easy to find a writer online these days, but still difficult to find a good writer, one capable of using a professional-level voice and delivering assignments on time. When deciding on a ghostwriter, make sure that the writing service you work with can provide samples of previously published works.
2. Is this article writer well read on the subject?
Not every ghostwriting service you contact will have an on-staff expert in a particular subject. However, experienced ghostwriters will not even write an article without first reading up on the subject and gaining an understanding of the field. You can tell when a writer puts forth a lazy effort, right? Guess what? So can your audience. Make sure the writer is willing to create a thought-provoking article that will appeal to smart readers.
3. Is this article writer willing to make changes?
Ghostwriters do not sell stories—they sell services. Since the copyright reverts back to you anyway, they are practically working by the hour or by the assignment. Therefore, any ghostwriting company you work with should be negotiable as far as revisions and rewrites go. Many ghostwriting companies offer free revisions, provided the writer did not follow your specific instructions and that the changes fall within the scope of the project. This is a good standard to look for when searching for help. However, you can’t expect to add a few hundred words to an article because you wanted to add in a few points and then expect the writer to edit your writing for free, as that is not within the scope of the project.
4. Does this article writer understand the basics of selling?
A good Internet writer not only knows how to sell a product but also how to subtly deliver a message that induces the audience to buy. This is in contrast to a writer who tries to hard sell and bullies the reader into submission. Good writing takes finesse, subtlety and persuasion—not just mindless enthusiasm.
Tags: Article, consultant, Copywriting, Ebook, Marketing, services, Writer
Posted by on Jan 9, 2010 in
Seo 
Meenka Pandita asked:
You must have often heard that ‘content is the king’ for businesses involved in online marketing. Here, the term ‘content’ refers to the content of a website with relevant information which makes the websites accessible to more numbers of potential clients and search engine crawlers.
To meet the requirements of website content writing, a new style of writing has been developed which is known as ‘content writing’. It is a specialized form of writing and is very much different from the journalistic styles.
There are many companies which offer content writing services. These services are used by different types of businesses. These are mostly used by the webmasters and marketing professionals who are related to Search Engine Optimization (SEO).
Search engine optimization is a method used by the webmasters for marketing a website and making it accessible to more numbers of potential clients using the search engines. The websites which are well optimized appear higher in the search engine result pages (SERPs) and relevant and fresh content help the websites to get a better ranking.
Content writing is a piece of information which is supposed to be read online. The content writing services include different forms of writing such as SEO writing, SEO copywriting, blogging, PRs, articles, website writing, sale documents, e-books, catalogs and many others, which are published on the websites.
Taking help from a company providing content writing services can prove to be beneficial in the following ways:
Increased website traffic: The SEO content writers develop content which is well researched, fresh and informative. These articles help to improve the website traffic and please the visitors, as well as, the search engines. Therefore, it helps a business to grow and earn more business profits.
Immense market presence: The SEO content writers are focused towards creating content which is business oriented and rich with keywords. By developing reviews and other content related to the business, the writers add an extra edge to the products and services and help the business to captivate the market easily.
Efficient cost cutters: There are many companies which offer article writing services at unbelievable prices. Therefore, now it is possible to maintain a website with rich content and generate better revenue with lesser expense.
The SEO copywriters follow the following guidelines for SEO content writing:
Develop content which is readable by the readers, as well as, by the search engines.
The keyword density should be 2 to 5%. Density= (Keywords/ Total Keywords)*100.
The content should be fresh and informative.
The number of words should be more than 400.
The topics which are link baiting receive special attention.
With the increasing demand for content writing services, many companies providing these services have emerged in the market. However, before hiring a company one should always ask for a writing sample first, so that he/she can get the idea about the writing style and ability of the writer.
Tags: Catalogs, Copywriting, Journalistic Styles, Search Optimization, Seo Optimization