Posted by on Feb 6, 2012 in
Writing Skills Anyone involved in online marketing is always looking for ways to improve upon their copy writing skills. The ability to use the written word thereby influencing the reader to take certain desired actions is an invaluable skill.
It all starts with knowing what your readers really want and how to present it to them without making them feel uncomfortable or pressured.
Here are 6 tips to help increase the effectiveness of your copy writing skills.
1) Product Knowledge
Possessing first hand knowledge of whatever it is you’re promoting is a must. You need to know your product and its capabilities as to whether it can produce or accomplish what it advertises it can. Knowing this gives you the passion and confidence you need to endorse the product.
With knowing the product you are endorsing is legitimate and effective the task of copywriting becomes much easier. The enthusiasm you genuinely feel will be conveyed thru the copy you compose and readers will pick up on this.
2) Know Your Target Audience
Obviously any product you may promote is not suitable for all customer types.
Determining the product benefits along with the needs and wants it may fill will help you better identify the customer type you need to target.
Knowing your customer now makes it easier to decide what type language or slang would be best suited to communicate your message to them.
For instance if your customer type is well read or scholarly delving deeper into your vocabulary to speak to them would seem more appropriate. If however you’re targeting the younger generation the use of slang would be more applicable in this instance.
What you’re doing is just trying to relate better to your customer by addressing them more within their comfort zones.
3) Emphasize Benefits
To capture anybody’s attention you’ll always want to answer the unasked question they have which is ‘what’s in it for me’ or they’ll likely lose interest.
Be sure to address product benefits quickly within the body of your copy or readers will just as quickly leave your site!
Would you buy anything that didn’t benefit you in some way? Of course not!
Showing readers thru examples of how your product would make their lives better, easier, more profitable, healthier, enjoyable, etc. The idea here is that readers will then start to ‘realize’ how they can’t live without these benefits.
4) Develop Sense of Urgency
You want the reader to take some sort of action while on your site. By offering a ‘time limited or quantity limited’ bonus for their order you’ve now lit a bit of a fire under them to make a decision.
This aspect of your copy is important from the standpoint that once a reader leaves your site there’re gone so do your best to entice them to order. If nothing more offer them a free ‘thank you’ gift just for visiting your site so you can capture their contact info for future online marketing efforts.
5) Be Brief
When ever possible say more with fewer words. People are always in a hurry so get to the point but cover all the important bases.
6) Proofread Your Work
Check your work for spelling, formatting, or grammatical errors you likely missed during your initial composition.
Using these 6 tips as a guide should help you improve upon or maintain your current copy writing skills for any online marketing endeavor.
Tags: Copy, Improve, Skills, Tips, Writing
Posted by on Nov 22, 2011 in
Medical Writing Learning to write correctly in english can be tough and can take a lot of time; could a medical copy editing utility be the solution to that situation? Because of our comfort with computers, we manage the written word on a daily basis to express our thoughts and ideas and to relate to each other. Surely you are interested in how others will judge what you write; so keep reading what follows in this quick report.
Click here for a medical copy editing utility!
Authoring sentences and paragraphs which are full of misspellings or misused words can be a real embarrassment. As i was losing hope that i’d ever come across something to assist me with my english writing, i read a brief report that renewed my optimism. Surely most of us thought that this was the impossible dream, but we were proven wrong when an advanced artificial intelligence that solves your english writing troubles became a real-life tool. A huge improvement upon ordinary word processors, this program is capable of not only repairing writing troubles – it even grades any given text’s writing level from 1-5. For anyone who has struggled with the proper use of its and it’s, as an illustration of a frequent problem, this technology can be a life-saver.
Many people struggle with writing; anyone searching for help with their written english ought to add one of these new utilities to their list of software essentials. Writing checkers are apparently very useful for all those with significant english assignments, for example, published articles, business correspondence, etc. Just who was this helpful solution created for? Engineers, lawyers, students – people in any walk of life. The great thing is that you don’t have to wait – this special tool can be used immediately by all those who look for it on the net.
In order for you to understand this a bit better, a medical copy editing utility usually uses advanced Nlp (natural language processing) technology. Everyone would agree, a great benefit of this “grammarian” at your fingertips is its capacity to enrich you to achieve a new comfort level with your english. In checking this out further, i discovered that this utility has been tried by a great number of computer users in many countries. You are now aware of the help that’s available; Why not get started with your new english assistant – it’s possible to start reaping the rewards after a quick and easy download and installation. Another feature of this system: if you have children that go to school, you’ll no doubt discover that this will aid them to develop their overall english skills.
Tags: Copy, Editing, Medical, Properly, Utility, write
Posted by on Oct 21, 2011 in
Writing Skills Most online entrepreneurs are aware that online sales success is ultimately reliant upon good copy writing skills. When you first start marketing on the internet the initial emphasis is on traffic generation but nothing gets sold until you learn to write effective sales copy.
This particular writing skill is not difficult to learn as long as you adhere to certain guidelines within the content of your copy.
Let’s review a simple 5 step procedure on how to write good sales copy when marketing anything online.
Good Product Knowledge
You can not expect to promote anything to anybody without a thorough knowledge of it yourself. To do so would not only make your promotional efforts more difficult but this would also be unethical. Most all copywriting is done from a standpoint of first hand experience. It is from this experience that you draw both your knowledge of and commitment to the product itself.
Know Customer Profile
The next thing you need and must know is who your customer is. Who is it that is best suited for the product or service you are writing about? Are they male or female young or old? What is their income bracket or is that even important. Is your audience educated or is that not even a factor. Most importantly is why the product you are writing about would even be of interest to them.
Having this information will enable you to ‘speak directly’ to your audience when addressing them. They will be much more receptive if they can personally identify with what it is you are saying.
Know your customer, their wants, needs, and reasons and then speak TO them NOT at them.
Speak Benefits Not Features
When referring to the product you will want to stress what the benefits will be to the reader if they make a purchase. What is in it for them or how do they improve their lives by acquiring this product. In so many words why would they even want the product in the first place?
Gain Reader Trust
With all the hype and hoopla people are exposed to on a daily basis it is no wonder that they are in general very skeptical. As a copywriter you have to be able to gain the trust of your readers and all without any personal contact with them. This can be very difficult so what you need to do is offer your customers a ‘comfort’ zone of sorts. This can be done by using product testimonials that are ‘authenticated’ with names, addresses and maybe even pictures.
Another more straight forward approach is to offer a ‘trial-period’ or ‘money-back’ guarantee.
Emphasize Urgency
Remind the reader that the sooner they act the quicker their need will be filled or problem will be solved. Be aware if they don’t act at this point in time they likely may never even be on your site again.
Another way to create a sense of urgency is to throw in a ‘bonus’ for their quick response or perhaps inform them of your ‘limited’ supply. Either way you are ‘prompting’ your customer to make a decision, NOW!
Online entrepreneurs are aware that good copy writing is what gets products sold online. Traffic generation is important for anyone when they first start marketing on the internet but the need to learn to write effective sales copy is crucial. If this writing skill is not developed it will be very hard to close the sale on any visitors to your site. The 5 step procedure we reviewed above is a fundamental guide on how to write good copy that will allow you to increase your sales conversions and boost your online profits.
Tags: Copy, Know, Need, Skills, Writing
Check out few guide lines for achieving a comfortable, easy-to-read writing style:
Writing easy is tougher than you might think it is. Being simple and descriptive is not that simple but you can always learn how to be a simple writer. A simple and free flowing copy is what people always admire. Here are few tips to do that:
Write as you converse: Writing as you speak is the most natural way to write. Try writing the same way you speak to a friend. You’ll end up being more concise, clearer, and more engaging. Use You instead of me or us or them.
Make it tighter and shorter: Writing naturally is not enough your copy must be tight and precise. First go ahead with your writing style now go back and edit your work so it says what you want using the fewest words possible it’s not as easy as it sounds, but it’s a good technique to use when publishing on the web. Being precise have many advantages.
Breaking it in to smaller bites: People on internet just prefer to skim the material. They don’t have time to read. As no one likes to scroll through a long narrative looking for better information. Take a look at what you just wrote. Draw a line between each unique “thought.” Write a headline for each thought Better yet, avoid narrative paragraphs whenever possible. Look at what you wrote again are you listing or comparing information? Try using a bulleted list or a table instead. It’s a lot easier on the eye and better for internet environment also.
Learn to write better is only the matter of willingness and observation. Have you ever though why a good newspaper or magazine are more readable and actually more interesting? Try to figure out what makes you read that article?
Though there is no magic in it, there are some sure tips you can follow to acquire the same result for your own writing
Try action verbs: Try avoiding flat verbs like Is, Have, And Was. No one likes to read slow writing snippets these days. Get action in your writing and see the result yourself
Grab their mind at any cost: Never ever be afraid to be playful or clever Your goal is to draw the reader in to read more.
Write more expressive copy: Include the key elements of the “thought” in your headline. Give the reader a good idea of what they’ll get if they read further. Which tells you more? My Summer Vacation or ‘The Highs and Lows of My Summer on the Road’?
Always re-check your work: Look at your pages using as many browsers as you can get your hands on that will assure you a better result always.
Spell mistakes should be zero: Get an HTML authoring tool with a built-in spellchecker or use word tool but make sure your copy is free of spell mistakes.
Edit-edit- edit: Only spellcheckers won’t catch grammatical errors. You’ll have to train yourself to catch these. They’re organized into three categories: editorial style, grammar, and punctuation. So, you must edit your copy until you are pretty confident for your output to be great and readable.
Tags: Copy, Easy, Read, Writing