Posted by on Jul 11, 2010 in
Writing Skills There is no doubt that an excellent English writing skills developer will greatly enhance your skills with the english language for the rest of your life. We all know one thing: the written word has always been doubtlessly among the most critical ways in which we share information. Surely you are interested in how others will judge what you write; so it’s worth a few moments of your time to read the following information.
Click here for an excellent English writing skills developer!
One can successfully argue that the written word is the most fundamental way to share information and ideas in the modern age. Fortunately for writers everywhere, there has recently been a significant technological progress with the important and growing subject of english writing. Happily, you can now benefit from a state of the art system which allows you to scan the text you’ve created, locating any mistakes. A huge improvement upon ordinary word processors, this system is not just able to catch your english writing errors; it actually rates any given text’s writing level from 1-5. What a great help – visualize writing english papers that are accomplished, correct, and unforgettable – in literally moments your text will be ready to go.
It is almost certain that in coming years it will be routine for many users to have this technology included with their new computers. Taking advantage of this system, your text will be more correct and accurate, particularly if writing is currently a struggle. Designed for whatever writing situation you may need it for, it is able to run on any Windows system. Fortunately for us, in a world full of such modern know-how, almost everything is considered within reach.
To give you a bit of background, an excellent English writing skills developer usually uses recent professional Language science referred to as nlp (natural language processing). Always remember that writing is one of your most powerful communication tools, thus it’s crucial that you keep it with both care and competence. The evidence is in: common text processing applications aren’t sufficient when it comes to grammar proofing and vocabulary help. As soon as you’re done reading, I suggest that you give this tool a try; you can start enjoying the benefits and you definitely won’t regret taking this step. Just one last thing: before releasing your next writing assignment, check it out first by taking advantage of this utility.
Tags: Developer, English, Excellent, Important, Skills, Very, Writing
Nearly 30 years ago, I was a guest panelist at a seminar about “Writing for Profit.” — All day long, the speakers had told the attendees all about how to submit their written works to editors and publishers … what to expect in a publisher’s contract … how to prepare a writer’s proposal … primarily focusing on how to “sell” what the attendees had written.
At the end of the seminar, a panel of five “successful writers” … including me … was introduced, with a list of each writer’s works and their individual accomplishments given.
The first few questions from the audience were nothing more than a rehash of some of the information provided during the day. Then, a young man stood-up in the back and said …
“All day long, you’ve been telling us how to sell our written works – but – how do you learn how to write to begin with?”
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was … as usual … short and to the point …
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer … with a host of articles and books to his credit. — Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me …
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! — The first thing I’m gonna tell you is — after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax — throw away those books and …
Read The Ads!
That’s right. — If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. — Read them … reread them … and read them some more. — Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! — If you only use your swipe-file to makeup copycat ads, you will be committing …
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad … offering a product similar to their own … and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! — That would be like copying “Moby Dick” by changing the whale to a great-white buffalo … moving the action from the ocean to the great plains … and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done … starring Charles Bronson, if memory serves.) — No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. — Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? — Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering products similar to your own. Then …
Spend 20% of your time writing “sequels” to those ads.
The dictionary says a “sequel” is “A literary work complete in itself but continuing the narrative of an earlier work.”
Where most of the ads that just copycatted Joe Karbo’s “Lazy Man’s Way To Riches” ad were failures, or only had limited success, over the years I have written no less than five “sequel” ads that produced significant revenue for me. (One of them is the ad for my “How To STRIKE IT RICH” book.) — I never tried to ‘copy’ Joe’s ad, just continue his narrative to a different conclusion … my product.
Use your swipe-file the same way. — Read and reread those ads until you have a complete story of the similar products being sold. Set those ads aside and don’t even think about looking at them while you write your own ad. — Don’t try to ‘copy’ the ads you’ve read …
Write a “sequel.”
Let your ad-copy continue from where the other ads ended.
If you aren’t happy with your first results, do it all over again … read the ads again … set them aside again … write your “sequel” again. — Keep looking for more and more ads offering similar products to add to your story line … immerse yourself in those kinds of ads … to the point of drowning in ad copy. Then, lay those ads aside and write your “sequel” ads.
As your “sequels” get better and better, your income will get bigger and bigger.
Now, I’m gonna tell you …
The Greatest Unwritten Secret to Successful Ad-Copywriting!
Although I have read literally thousands of books, booklets, reports and articles about ad-copywriting, I don’t recall ever reading the “secret” I am about to tell you.
When you write your “sequel” ads …
Use The Words In Your Ad To Attract The Kind Of Customers You Want To Keep
The best way to explain what I mean is by illustration. — Here are two different headlines for an “opportunity” ad …
Earn $10,000 Per Month
Get $10,000 Per Month
It may appear, at first reading, that both headlines offer the same type of opportunity – but – read them closely.
The first headline begins with the word “Earn.” — To the reader, that means some “job” or “work” must be performed in order to “earn” the $10,000 promised.
Compare that to the second headline which starts with the word “Get.” — That leads the reader to believe that little, if any, “work” is involved in “getting” the $10,000.
Believe it or don’t … the readers don’t even realize that they are making that subtle distinction. Their reaction to the headline is ingrained in their “subconscious.”
Using the word “Earn” you will attract the kind of customers who don’t have a subconscious aversion to work. — Using the word “Get” you will attract more people who are looking for something for nothing … by “getting” their share of the “free lunch” that might just exist.
Which brings me to an observation about …
Ad-Copywriting Books
Over the past 30 years, I have watched an ever-increasing proliferation of books about ad-copywriting. Unfortunately, all too many of those books are just compiled from older, well-written books on the subject – but – with one BIG difference.
The compilers of those books believe that, in order to “sell” something, you have to “trick” the buyer into buying. So, they take legitimate advertising techniques and read into them an implied deception. In effect, the assorted fools who compile books corrupting viable advertising principals lend credence to the journalistic attitude that advertising, by its very nature, is evil.
Although I am adamantly opposed to book burning … any book about ad-writing that espouses any use of misleading words, deceptive phrasing, fictitious or nebulous testimonials, meaningless hype, or the egregious use of meritless guarantees belongs in your backyard incinerator, not in your business library.
If you have to “trick” your customers into buying from you, neither you nor your product deserve anything other than my contempt.
Tags: Adcopy, Better, write
Posted by on Jul 11, 2010 in
Writing Books It will be a lie if you were told that writing your very first ebook will just be a walk in the park. Those who have already experienced it know that it will really become difficult at one point or another. The good news about this is that there are several ebook writing techniques that you can make use of to make sure that you will not be having really difficult moments.The first technique is to choose a topic that you really know by heart. When you choose a subject that you can discuss even with your eyes closed, it will surely bring you enough confidence to write your ebook’s content properly. As opposed to when you are not as familiar with the topic you choose, you will be intimidated in the entire time process of creating your ebook because it is like you are walking with your eyes closed. Remember that to be able to go through smoothly with everything that you will encounter when writing your ebook is that you must enjoy what you are doing. Everything that is related to writing becomes more fun when it does not become a burden to your everyday lifestyle. It is also part of the effective ebook writing techniques to plan as early as you can with all the things you need to accomplish with your writing. Make sure to create an outline that will clearly illustrate how you must go about with your writing. It can also be a list of the things that you need to do; the point is that you should be able to find a way to do the things you must accomplish in a very systematic manner. This will really help you in accomplishing things with the minimum amount of time possible because the purpose of each action will already be mapped out in front of you.Another very helpful technique is to always make sure that you are in the mood to write before doing so. It will really be pointless if you force yourself to write about our topic and not really be in the mood because the ideas will not come out naturally. Not to mention, you will have a hard time translating your thoughts into words on your computer monitor. Remember that it will be very hard to will yourself to write something sensible if your focus is not in what you are doing. Bottom line is, you will just be wasting your time and your writing will just be mediocre. Part of being inspired to write is to make sure that you are comfortable with your current environment. If you are more comfortable with working alone and in a peaceful setting, then find your comfortable spot and start working. Be sure that your mind is relaxed and is 100% focused on what you need to do. For sure, your content will be very informative that people will really be interested to read it as well.Even though writing can be hard sometimes, just think about the fact that there are ebook writing techniques that can make the process lighter for you to handle.
Tags: Ebook, Techniques, Unveiled, Writing